With more than 40% of overall revenue now coming from mobile, the social networking firm pushes into mobile games publishing to boost revenues further – as predicted in my blog earlier this month:

https://wellsers.com/2013/07/04/10-things-that-will-happen-sooner-or-later-and-why/

Facebook announced the launch of its new Mobile Games Publishing arm today – the service looks to offer small to medium-sized developers a head-start in getting their mobile games noticed as the market continues to become increasingly crowded.

Facebook will pocket a revenue share in exchange for securing its partners ‘high-quality, long-term players,’ analytics tools and guidance, with promotional content pushing games across its apps.

The initial list of publishing partners could hardly be described as ‘small’ however, with the likes of Gameloft and Gamevil on-board, along with titles from 5th Planet, Brainbow, Certain Affinity, Dragonplay, KiwiGames, Outplay Entertainment, Space Ape and WeMade Entertainment supporting the pilot launch.

Victor Medeiros, software engineer at Facebook, said: “We continue to see record numbers of people playing games on Facebook, and the games ecosystem is steadily growing as developers keep building high-quality desktop and mobile games people love to play.

“With more than 800 million monthly users of our mobile apps and more than 260 million people playing games on Facebook, we are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users.

“This program is designed to reach people who already play games on Facebook with new games that may interest them. For example, we will help strategy game fans find strategy games and casual game enthusiasts find casual games.”

Interested developers can sign up here:

https://developers.facebook.com/gamespublishing/

See Mobile Entertainment for the full story:

http://www.mobile-ent.biz/news/read/facebook-to-make-revenue-share-from-new-mobile-games-publishing-arm/022019